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Most Recent Blog Posts

May 18 13

Using Excel To Group Long Tail Keywords on Search Engine People

Excel and Array's

My latest guest post, “Using Excel Formulas To Group Your Google Analytics Long Tail Keywords Into Themes
“, is live on Search Engine People’s blog.

Apr 30 13

Living with SSL Search

Privacy is valuable and priced per click

In October Google 2011 announced that all their users will be using SSL search by default. Google’s SSL search was originally rolled out in the USA market and provoked a lively response from the SEO community.

Mar 23 13

Adwords Trademark Changes on Google.com.au

But how will we disguise the true cost of a lead now?

Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA.