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May 30 14

Adwords Auditing on Search Engine People

Simple AdwordsAudit on Search Engine People

Managing paid search campaigns can be very involved, and depending on the scope of product and budget available. As a result, it is important to perform regular reviews, and even more as the accounts increase in size and complexity. The … Read More

Mar 25 14

More from Analytics Custom Reports on Search Engine People

Google Analytics Reports

Google Analytics by default can be a very useful tool, but it’s flexibility can greatly increase it’s value through aligning reporting to your needs.

Feb 28 14

About the OODA Loop For Data Driven Marketing

Using The OODA Loop For Data Driven Marketing on Search Engine People

Decision making are a popular topic for business, and the Observe–Orient–Decide–Act (OODA) loop is one of the more popular models for explaining the decision cycle. Recently I wrote a brief guest post for Search Engine People outlining how to apply … Read More