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Attention is easy, interest less so

Which of the following would get someone to leave a game they are playing to go to another room and look at something on a computer that they don’t have an active interest in?

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Loose cannons in a social space

A member of the marketing team for a certain football club recently decided to post on a forum set up and visited by the clubs fans. The fact that this person choose to interact with the clubs’ fans is not the issue, what was posted is.

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