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Behaviour trumps Demographics
One of the earliest things I learnt in my career was that behaviour online was not a good indicator of who the customer was. In 2000, the company’s marketing was focused on reaching customers through targetingcommunities and queries, paid and organic, that either directly or indirectly related to the product. As a pure web company, without any traditional marketing expertise, demographics were never considered. See More
Posted in Advertising, Online, Search, Social
Tagged Advertising, crowd, data, Demographics, internet, Marketing, Online, Psychographics, Search, Social Media
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Your customers don’t care
There is only one real question that most companies really need to answer; How does their product or service make the customer’s life better. This is the thing that makes them part with their money. It is why they buy. Unfortunatly, this question is often forgotten, or buried. See More
Posted in Advertising, Online, Social
Tagged Advertising, Customers, Information architecture, internet, Marketing, Online, sales, Social Media
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