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Who really controls the A-League brand?

Hundreds of thousands have been spent on print, billboards, radio advertising and TV by the A-League and the clubs like the Brisbane Roar before and during this football season.

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CTR, Average Position and CPC revisited

The relationship between Cost Per Click, Average Position and Click-Through Rate is very interesting. While the relationship between Average Position and Click-Through can be demonstrated without digging too deeply, looking at these factors with Cost Per Click as well requires more data.

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