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Click through, quality score and getting position
Google’s quality score is like their search algorithm. No-one knows for sure how Google does it, and it is in the search engine’s interest to keep it that way. In Adwords, even the actual effect of Average Position is very opaque. Despite this metric’s unclear nature (See Search Agents, Average Position is a really perverse metric), it’s relationship to clicks can be demonstrated. See More
Posted in Advertising, Online, Search
Tagged Advertising, Adwords, data, Google, internet, Online, SEM, Statistics
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Brisbane Online Marketing Meetup
Working client side as an online marketing specialist usually means being the internet guy in the marketing department. This can be great sometimes, you get to pitch the ideas you want, you can start and run your own trials and you will usually get more freedom in how you implement an online campaign. See More
Posted in Online, Social
Tagged Advertising, Australia, Brisbane, Community, internet, Meet up, Online, Queensland, SEM, SEO, Social Media
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