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Esoteric knowledge and added value
Social media’s potential goes beyond creating branded spaces filled with advertising material. As an interface between the rest of the world and the brand, the interactions created through these tools demand far more information of a much more niche nature than usually distributed via advertising. Sometimes, neither the agency nor the marketing department are able to deliver or engage on this level. So why focus all Social Media activity within these business units? See More
Search Query Commonality and Clusters
Search is an interesting, as well as a way to generate traffic, it is an interesting study of language and intention. Ignoring for a moment how search engines also function as a Skinner box with the effect this will have in consumer behaviour, what someone types into a search engine is an indicator of where they are in the sales funnel and what their intention is. See More
Posted in Online, Search
Tagged Cluster Analysis, data, internet, Marketing, Multivariant Statistics, Online, Search, SEM, SEO, Statistics
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