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Product Differentiation on the Content Network
There is a new Tool for Brand advertisers available right now through Adwords. Advertising inventory within the Content Network has been divided into above the fold and below the fold, and it is possible to exclude below the fold inventory within Adwords. Google Adwords has diversified their Content network inventory into two different products. See More
Posted in Advertising, Online, Search
Tagged Adsense, Advertising, Adwords, Content Network, Google, internet, Marketing, Online, Search, Search Engine Marketing, Search Engines, SEM
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It’s the interaction, not the platform
It is a social media campaign’s content and depth of engagement that matters, not the platform. Youtube, Bebo, Myspace, Friendster, Facebook and Twitter can serve to host and spread the content, but ultimately it is the interaction the campaign facilitates and not the platform that creates value. See More