Social Media Sandwich

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Salami and salad are an aggregate of different ingredients. Both salami and salad are diverse, mixing a range of different yet similar stuff into the one package, a lot like Twitter and Facebook. Combining so much into one easily consumed package is almost revolutionary in a world where meat offcuts and lettuce had until that time stood alone, solitary and distinct – somewhat similar to what was seen with Web 2.0, where user generated content was spread across sites like Geocities and other free hosts to be replaced with Myspace and Blogger, sites and tools that connected and generated content like never before.

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Social Media Sandwich

Why not go further? Why not move from a boring world of plates, knives and forks, to a place where salami and salad can be enjoyed at the same time between two pieces of bread? The sandwich is a truly revolutionary construct. Taking the best of both foods and making them available in the one easy to consume package through the medium of baked goods.

How do you eat it? Must you use a plate, can you carry it with you, maybe it is only available in a specific restaurant and you can’t take it away? Or is it the ├╝bermensch of sandwiches and able to be eaten in whatever way you see fit, and if so, is this the revolutionary development? There are a lot of content aggregation tools available now, from Friendfeed through to Google Buzz, Windows Live Messenger Beta and device specifc tools like MOTOBLUR, Flipboard and Google’s Social Search. They vary greatly in capabilities, sources of media they can access and curation tools, but they perform the same task for the user.

A lot of these services and tools take a few social media activity streams and create a single feed, but a few index or include the content linked to and present it to the user directly. Flipboard delivers this content in the app, and Google Social Search presents the links in a results page of a relevant search query.

Questions of fair use and legality aside, providing socially sourced content from multiple sources in the one place with tools to make this information manageable is a significant development in how the Internet is used. From Google’s personalisation of search to the increasing importance of social networks for filtering content and the shift away from static portals, each user’s experience of the Internet is becoming more unique.

One response to “Social Media Sandwich”

  1. Jeff says:

    Another interesting perspective – salami and salad in a social media sandwich – there’s no balony in this blog!

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