Posts by Anthony

Works in online marketing, runs on coffee and has a web design background. I maintain a few blogs to collect ideas and interesting stuff about the Internet, marketing online, coffee and technology.

More from Analytics Custom Reports on Search Engine People

Google Analytics by default can be a very useful tool, but it’s flexibility can greatly increase it’s value through aligning reporting to your needs.

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About the OODA Loop For Data Driven Marketing

Decision making are a popular topic for business, and the Observe–Orient–Decide–Act (OODA) loop is one of the more popular models for explaining the decision cycle. Recently I wrote a brief guest post for Search Engine People outlining how to apply … Read More

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Some UTM Tips for Search Engine People

Recently I wrote a guest post called “Examples Of Google Analytics UTM Tagging” covering a few ways to use UTM to improve tracking online marketing.

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Search versus Search

Rather than treat them as seperate channels, paid and organic search can be used to deliver better results as a part of an integrated marketing strategy.

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