Posts by Anthony

Works in online marketing, runs on coffee and has a web design background. I maintain a few blogs to collect ideas and interesting stuff about the Internet, marketing online, coffee and technology.

Adwords Auditing on Search Engine People

Managing paid search campaigns can be very involved, and depending on the scope of product and budget available. As a result, it is important to perform regular reviews, and even more as the accounts increase in size and complexity. The … Read More

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More from Analytics Custom Reports on Search Engine People

Google Analytics by default can be a very useful tool, but it’s flexibility can greatly increase it’s value through aligning reporting to your needs.

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About the OODA Loop For Data Driven Marketing

Decision making are a popular topic for business, and the Observe–Orient–Decide–Act (OODA) loop is one of the more popular models for explaining the decision cycle. Recently I wrote a brief guest post for Search Engine People outlining how to apply … Read More

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Some UTM Tips for Search Engine People

Recently I wrote a guest post called “Examples Of Google Analytics UTM Tagging” covering a few ways to use UTM to improve tracking online marketing.

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