Posts by Anthony

Works in online marketing, runs on coffee and has a web design background. I maintain a few blogs to collect ideas and interesting stuff about the Internet, marketing online, coffee and technology.

Using Excel To Group Long Tail Keywords on Search Engine People

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My latest guest post, “Using Excel Formulas To Group Your Google Analytics Long Tail Keywords Into Themes
“, is live on Search Engine People’s blog.

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Living with SSL Search

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In October Google 2011 announced that all their users will be using SSL search by default. Google’s SSL search was originally rolled out in the USA market and provoked a lively response from the SEO community.

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Adwords Trademark Changes on Google.com.au

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Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA.

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Shifting Markets to Follow Markets

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Google has begun to roll out Enhanced Campaigns, and the reactions have been mixed. At least until the middle of this year the older format, now called Legacy Campaigns, will remain as they are, though any new ones will be Enhanced by default.

Posted in Search | Tagged , , , , | 1 Comment