Category Archives: Advertising
Meet Mister Binomial Confidence Interval
Dodgy math and a lot of numbers are a bad mix and paid search provides enough of the former to create ample opportunity for the latter. See More
Posted in Advertising, Online, Search
Tagged Advertising, Adwords, Analysis, Marketing, Search Engine Marketing, Statistics
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Getting your LinkedIn Audience Right on Search Engine People
Like Facebook, LinkedIn offers advertisers a lot of choices for selecting the perfect audience. Advertising can be targeted by general demographic information to job titles, groups and even the company the potential audience is employed by. See More
Posted in Advertising, Online
Tagged Advertising, data, Linkedin, searchenginepeople
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Post-purchase Care Won’t Save You on Marketing Magazine
Post-purchase care won’t save you because once it is online, spidered and shareable, it is too late. Customers broadcast the entire purchase process from research onwards through social media in real time, online, to all their friends, and the search … Read More
Posted in Advertising, Online, Social
Tagged customer behaviour, Facebook, Marketing Magazine, Marketingmag, Social Media, Twitter, word of mouth
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Not-Really-SSL Search and the Disappearing Data
The number of organic keyword referrals marked as ‘(not provided)’ last week was very low. It did not even account for a single percent of what Google sent through organic search. In the aftermath of Google’s SSL Search announcement last … Read More
Posted in Advertising, Online, Search
Tagged Advertising, Adwords, data, Google, Google Adwords, internet, Online, Search, Search Engine Marketing, Search Engines, SEM, SEO, Statistics
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It’s Good to be a Brand in Search
Marketing a brand in search isn’t the same as promoting content on a generic, keyword matched, nondescript domain. See More
Posted in Advertising, Online, Search
Tagged Bing, brand, Google, internet, Marketing, Online, Search, Search Engine Marketing, Search Engines, SEM, SEO, vince update
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