Category Archives: Advertising

Some UTM Tips for Search Engine People

Recently I wrote a guest post called “Examples Of Google Analytics UTM Tagging” covering a few ways to use UTM to improve tracking online marketing.

Posted in Advertising, Online | Tagged , | Leave a comment

Meet Mister Binomial Confidence Interval

Dodgy math and a lot of numbers are a bad mix and paid search provides enough of the former to create ample opportunity for the latter.

Posted in Advertising, Online, Search | Tagged , , , , , | Leave a comment

Getting your LinkedIn Audience Right on Search Engine People

Like Facebook, LinkedIn offers advertisers a lot of choices for selecting the perfect audience. Advertising can be targeted by general demographic information to job titles, groups and even the company the potential audience is employed by.

Posted in Advertising, Online | Tagged , , , | Leave a comment

Post-purchase Care Won’t Save You on Marketing Magazine

Post-purchase care won’t save you because once it is online, spidered and shareable, it is too late. Customers broadcast the entire purchase process from research onwards through social media in real time, online, to all their friends, and the search … Read More

Posted in Advertising, Online, Social | Tagged , , , , , , | Leave a comment

Not-Really-SSL Search and the Disappearing Data

The number of organic keyword referrals marked as ‘(not provided)’ last week was very low. It did not even account for a single percent of what Google sent through organic search. In the aftermath of Google’s SSL Search announcement last … Read More

Posted in Advertising, Online, Search | Tagged , , , , , , , , , , , , | 1 Comment