Category Archives: Advertising

Post-purchase Care Won’t Save You on Marketing Magazine

Post-purchase care won’t save you because once it is online, spidered and shareable, it is too late. Customers broadcast the entire purchase process from research onwards through social media in real time, online, to all their friends, and the search … Read More

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Not-Really-SSL Search and the Disappearing Data

The number of organic keyword referrals marked as ‘(not provided)’ last week was very low. It did not even account for a single percent of what Google sent through organic search. In the aftermath of Google’s SSL Search announcement last … Read More

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