Category Archives: Advertising
Post-purchase Care Won’t Save You on Marketing Magazine
Post-purchase care won’t save you because once it is online, spidered and shareable, it is too late. Customers broadcast the entire purchase process from research onwards through social media in real time, online, to all their friends, and the search … Read More
Posted in Advertising, Online, Social
Tagged customer behaviour, Facebook, Marketing Magazine, Marketingmag, Social Media, Twitter, word of mouth
Leave a comment
Not-Really-SSL Search and the Disappearing Data
The number of organic keyword referrals marked as ‘(not provided)’ last week was very low. It did not even account for a single percent of what Google sent through organic search. In the aftermath of Google’s SSL Search announcement last … Read More
Posted in Advertising, Online, Search
Tagged Advertising, Adwords, data, Google, Google Adwords, internet, Online, Search, Search Engine Marketing, Search Engines, SEM, SEO, Statistics
Leave a comment