Category Archives: Online
How To Track Social Using _trackSocial on Search Engine People
My latest guest post, How To Track On-Site Social Interaction Better Using _trackSocial is now live on Search Engine People. It outlines how you can add more than just Google+, Facebook and Twitter to Google Analytic’s Social Plugin reports. It … Read More
Living with SSL Search
In October Google 2011 announced that all their users will be using SSL search by default. Google’s SSL search was originally rolled out in the USA market and provoked a lively response from the SEO community. See More
Adwords Trademark Changes on Google.com.au
Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA. See More
Posted in Online
Tagged Adwords, brand, Google, Online, Policy, Search Engine Marketing, SEM
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Twitter, the Warmest 100 and was there enough data?
Every year Australia’s major youth focused radio station holds a poll to pick the 100 most popular tracks for the last twelve months. This poll is called the Hottest 100, it is rather popular. See More
Posted in Online
Tagged Community, Hottest 100, internet, Social Media, Statistics, trend, Twitter
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Meet Mister Binomial Confidence Interval
Dodgy math and a lot of numbers are a bad mix and paid search provides enough of the former to create ample opportunity for the latter. See More
Posted in Advertising, Online, Search
Tagged Advertising, Adwords, Analysis, Marketing, Search Engine Marketing, Statistics
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