Category Archives: Social
Post-purchase Care Won’t Save You on Marketing Magazine
Post-purchase care won’t save you because once it is online, spidered and shareable, it is too late. Customers broadcast the entire purchase process from research onwards through social media in real time, online, to all their friends, and the search … Read More
Posted in Advertising, Online, Social
Tagged customer behaviour, Facebook, Marketing Magazine, Marketingmag, Social Media, Twitter, word of mouth
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Building an Audience: Facebook Versus Email
Last year the UK branch of Ben & Jerry’s announced that they were abandoning email marketing and switching to social media as their main means to keep in touch with their customers. See More