Tag Archives: crowd

Building an Audience: Facebook Versus Email

Last year the UK branch of Ben & Jerry’s announced that they were abandoning email marketing and switching to social media as their main means to keep in touch with their customers.

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Diaspora is to Aspects what Google+ is to Circles

Remember Diaspora? Last year, just as the press started to criticise Facebook over privacy issues, a social network called Diaspora appeared on Kickstarter. It was just in time to be the plucky start-up positioned as an open, user-driven social network, diametrically opposed to Facebook’s evil empire.

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