Tag Archives: Facebook

You can find the ROI of a Telephone

During the panel the #SXSMROI Twitter stream was full of comments following this theme. Many commented that Social Media’s value for business shouldn’t be measured in terms of money, either the loss, saving or acquisition thereof.

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Post-purchase Care Won’t Save You on Marketing Magazine

Post-purchase care won’t save you because once it is online, spidered and shareable, it is too late. Customers broadcast the entire purchase process from research onwards through social media in real time, online, to all their friends, and the search … Read More

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