Tag Archives: Google

Using Excel To Group Long Tail Keywords on Search Engine People

My latest guest post, “Using Excel Formulas To Group Your Google Analytics Long Tail Keywords Into Themes
“, is live on Search Engine People’s blog.

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Living with SSL Search

In October Google 2011 announced that all their users will be using SSL search by default. Google’s SSL search was originally rolled out in the USA market and provoked a lively response from the SEO community.

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Adwords Trademark Changes on Google.com.au

Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA.

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Google, Now with Travel Times

Recently an SEO specialist I work with, Ana Diaz saw something interesting. A number of travel queries came with a map, with a route, distance and travel time displayed.

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Time, Competition, Adwords and Market Dynamics

3am is not the busiest time of day for search. Nor is it the best for conversions. For organic traffic, this does not matter. Ranks do not change depending on the time of day or week in the search results. The same is not true for paid search.

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