Tag Archives: Impure.com

Impressions on Click Through for a Quality Score

There is a relationship between the exact match Impressions it receives and the CTR it has. Keywords at this Quality Score with more impressions tend to have a lower Click Through Rate than those with fewer.

Posted in Advertising, Online, Search | Tagged , , , , , , , , , , , , , , | Leave a comment

Average Position & Quality Score of AdWords Click Throughs

A number of different blogs have discussed the relationship between CTR, Avg. Pos. and Cost per Click and its impact on campaign performance.

Posted in Advertising, Online, Search | Tagged , , , , , , , , , , , , , | 4 Comments

Finding the Negatives in AdWords

Unless you only use Exact match, you will get traffic you did not want through Google AdWords. Using either Broad or Phrase match types means giving up some control over what your ads appear for in exchange for assistance from … Read More

Posted in Advertising, Search | Tagged , , , , , , , , , , , , | Leave a comment

Twitter Search, Assange and Impure

Julian Assange and WikiLeaks are still in the news this week. After what is arguably the most public security breach in history, Assange has become something of a pariah, with companies such as Amazon, Paypal, EveryDNS (not EasyDNS), the Australian … Read More

Posted in Online, Search, Social | Tagged , , , , , , , , , , , | 1 Comment

Tags, Graphs and Blog Posts

I last wrote about Impure.com and its network tools working with Google Webmaster Tools data. Impure.com also has tools for dealing with RSS. These are meant to be used with blog feeds though, and are of limited use with other … Read More

Posted in Online, Social | Tagged , , , , , , , , , , , | 2 Comments