Tag Archives: Marketing
How To Track Social Using _trackSocial on Search Engine People
My latest guest post, How To Track On-Site Social Interaction Better Using _trackSocial is now live on Search Engine People. It outlines how you can add more than just Google+, Facebook and Twitter to Google Analytic’s Social Plugin reports. It … Read More
Meet Mister Binomial Confidence Interval
Dodgy math and a lot of numbers are a bad mix and paid search provides enough of the former to create ample opportunity for the latter. See More
Posted in Advertising, Online, Search
Tagged Advertising, Adwords, Analysis, Marketing, Search Engine Marketing, Statistics
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You can find the ROI of a Telephone
During the panel the #SXSMROI Twitter stream was full of comments following this theme. Many commented that Social Media’s value for business shouldn’t be measured in terms of money, either the loss, saving or acquisition thereof. See More
Posted in Online, Social
Tagged Audience, Community, Facebook, internet, Marketing, Online, Social Media
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Won’t Someone Think of the Links?
This week Google’s search blog, Inside Search, announced a number of changes that were rolled out during February. Apparently one of them was about links. See More
Posted in Search
Tagged Google, internet, Marketing, Online, panda, Search Engine Marketing, SEO
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Google’s Secure Search and Missing Data on Marketing Magazine
SSL search has been live for over a month now, and for some industries, the percentage os search terms ‘not provided’ keeps on going up. See More
Posted in Online, Search
Tagged Advertising, Adwords, Google, internet, Marketing, Online, Search, Search Engine Marketing, Search Engines, SSL Search
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