Tag Archives: Marketing

How To Track Social Using _trackSocial on Search Engine People

My latest guest post, How To Track On-Site Social Interaction Better Using _trackSocial is now live on Search Engine People. It outlines how you can add more than just Google+, Facebook and Twitter to Google Analytic’s Social Plugin reports. It … Read More

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Meet Mister Binomial Confidence Interval

Dodgy math and a lot of numbers are a bad mix and paid search provides enough of the former to create ample opportunity for the latter.

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You can find the ROI of a Telephone

During the panel the #SXSMROI Twitter stream was full of comments following this theme. Many commented that Social Media’s value for business shouldn’t be measured in terms of money, either the loss, saving or acquisition thereof.

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Won’t Someone Think of the Links?

This week Google’s search blog, Inside Search, announced a number of changes that were rolled out during February. Apparently one of them was about links.

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Google’s Secure Search and Missing Data on Marketing Magazine

SSL search has been live for over a month now, and for some industries, the percentage os search terms ‘not provided’ keeps on going up.

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