Tag Archives: Microsoft Adcenter

Microsoft, Multiple Screens & Multiple Platforms

This week ReadWriteWeb announced that Windows Live Messenger is the second most popular app on Facebook. With over 9 million users, Windows Live Messenger is still behind Farmville’s 16 million. Microsoft’s numbers for conversations between Facebook and Windows Live Messenger … Read More

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Brand versus Direct Response Online

Brandflation n Artificially inflating the value of traffic and impressions from brand-focused campaigns by removing direct response metrics from campaign management or believing it is something it is not A word I made up In the late 1990s the Internet … Read More

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