Tag Archives: Online
How To Track Social Using _trackSocial on Search Engine People
My latest guest post, How To Track On-Site Social Interaction Better Using _trackSocial is now live on Search Engine People. It outlines how you can add more than just Google+, Facebook and Twitter to Google Analytic’s Social Plugin reports. It … Read More
Adwords Trademark Changes on Google.com.au
Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA. See More
Posted in Online
Tagged Adwords, brand, Google, Online, Policy, Search Engine Marketing, SEM
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Time, Competition, Adwords and Market Dynamics
3am is not the busiest time of day for search. Nor is it the best for conversions. For organic traffic, this does not matter. Ranks do not change depending on the time of day or week in the search results. The same is not true for paid search. See More
Finding Google Analytic’s Zero’s On Search Engine People
Google Analytics tracks visitors and not pages, which if used as the only tool for monitoring site performance can lead the user to ignore certain parts of the site. See More
You can find the ROI of a Telephone
During the panel the #SXSMROI Twitter stream was full of comments following this theme. Many commented that Social Media’s value for business shouldn’t be measured in terms of money, either the loss, saving or acquisition thereof. See More
Posted in Online, Social
Tagged Audience, Community, Facebook, internet, Marketing, Online, Social Media
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