Tag Archives: PPC

Impressions on Click Through for a Quality Score

There is a relationship between the exact match Impressions it receives and the CTR it has. Keywords at this Quality Score with more impressions tend to have a lower Click Through Rate than those with fewer.

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Average Position & Quality Score of AdWords Click Throughs

A number of different blogs have discussed the relationship between CTR, Avg. Pos. and Cost per Click and its impact on campaign performance.

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