There is only one real question that most companies really need to answer; How does their product or service make the customer’s life better. This is the thing that makes them part with their money. It is why they buy. Unfortunatly, this question is often forgotten, or buried. Continue reading →

For most of the commercial internet’s life, email has figured prominently as a major moneymaker for a lot of operators, both site owners and affiliates. Its use has continued despite the obstacles and bad reputation has been because it does make money. Most of the time. Continue reading →