Tag Archives: Search Engine Marketing

Search versus Search

Rather than treat them as seperate channels, paid and organic search can be used to deliver better results as a part of an integrated marketing strategy.

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Inbound & Search Marketing on Search Engine People

As an idea it has been evolving online for a few years now, and currently is closely associated with content marketing, social and community building efforts.

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Bing’s arrived and Yahoo! hasn’t left

Bing Ads have finally launched in Australia, only four years after the deal with Yahoo! started the process that would end one as a search engine.

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Living with SSL Search

In October Google 2011 announced that all their users will be using SSL search by default. Google’s SSL search was originally rolled out in the USA market and provoked a lively response from the SEO community.

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Adwords Trademark Changes on Google.com.au

Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA.

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