Tag Archives: Search Engine Marketing
Living with SSL Search
In October Google 2011 announced that all their users will be using SSL search by default. Google’s SSL search was originally rolled out in the USA market and provoked a lively response from the SEO community. See More
Adwords Trademark Changes on Google.com.au
Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA. See More
Posted in Online
Tagged Adwords, brand, Google, Online, Policy, Search Engine Marketing, SEM
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Shifting Markets to Follow Markets
Google has begun to roll out Enhanced Campaigns, and the reactions have been mixed. At least until the middle of this year the older format, now called Legacy Campaigns, will remain as they are, though any new ones will be Enhanced by default. See More
Dates, Data & some Search Results
Event dates such as the one above seem to be another example of Google’s drive to providing a richer, more informative Search Engine Result Page (SERP). See More
Meet Mister Binomial Confidence Interval
Dodgy math and a lot of numbers are a bad mix and paid search provides enough of the former to create ample opportunity for the latter. See More
Posted in Advertising, Online, Search
Tagged Advertising, Adwords, Analysis, Marketing, Search Engine Marketing, Statistics
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