Tag Archives: SEM

Adwords Auditing on Search Engine People

Managing paid search campaigns can be very involved, and depending on the scope of product and budget available. As a result, it is important to perform regular reviews, and even more as the accounts increase in size and complexity. The … Read More

Posted in Search | Tagged , , , , , | Leave a comment

Search versus Search

Rather than treat them as seperate channels, paid and organic search can be used to deliver better results as a part of an integrated marketing strategy.

Posted in Search | Tagged , , , , , | Leave a comment

Bing’s arrived and Yahoo! hasn’t left

Bing Ads have finally launched in Australia, only four years after the deal with Yahoo! started the process that would end one as a search engine.

Posted in Search | Tagged , , , , , , , | Leave a comment

Adwords Trademark Changes on Google.com.au

Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA.

Posted in Online | Tagged , , , , , , | Leave a comment

Time, Competition, Adwords and Market Dynamics

3am is not the busiest time of day for search. Nor is it the best for conversions. For organic traffic, this does not matter. Ranks do not change depending on the time of day or week in the search results. The same is not true for paid search.

Posted in Search | Tagged , , , , , | Leave a comment