Tag Archives: SEM

Search versus Search

Rather than treat them as seperate channels, paid and organic search can be used to deliver better results as a part of an integrated marketing strategy.

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Bing’s arrived and Yahoo! hasn’t left

Bing Ads have finally launched in Australia, only four years after the deal with Yahoo! started the process that would end one as a search engine.

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Adwords Trademark Changes on Google.com.au

Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA.

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Time, Competition, Adwords and Market Dynamics

3am is not the busiest time of day for search. Nor is it the best for conversions. For organic traffic, this does not matter. Ranks do not change depending on the time of day or week in the search results. The same is not true for paid search.

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Intent and Keyword Research on Search Engine People

Search engine marketing is one of the very few channels where you can target people by their intent.

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