Tag Archives: Yahoo Search Marketing

Turning Yahoo! into Bing in Australia

At long last, there is now something concrete on what the Yahoo!/Bing search deal means for Australia. Just today Yahoo! sent an email outlining the change from Yahoo!7 to Bing in Australia. According to the email, the changes to Yahoo!7′s … Read More

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Brand versus Direct Response Online

Brandflation n Artificially inflating the value of traffic and impressions from brand-focused campaigns by removing direct response metrics from campaign management or believing it is something it is not A word I made up In the late 1990s the Internet … Read More

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