Tag Archives: Yahoo
Brand versus Direct Response Online
Brandflation n Artificially inflating the value of traffic and impressions from brand-focused campaigns by removing direct response metrics from campaign management or believing it is something it is not A word I made up In the late 1990s the Internet … Read More
Posted in Advertising, Online, Search
Tagged Adsense, Advertising, Adwords, Bing, Google, internet, Marketing, Microsoft Adcenter, Online, Search, Search Engine Marketing, Search Engines, SEM, Yahoo, Yahoo Search Marketing
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Trading in your privacy
No-one wants to lose their privacy, but most seem willing to exchange it for something. Access to communities, perceived security or even goods and services are all things people are willing to trade their information and privacy for. The real … Read More
Posted in Online, Social
Tagged Advertising, Facebook, Google, Google Instant, internet, Marketing, Microsoft, Online, Privacy, Search, Search Engine Marketing, Search Engines, SEM, Social, Social Media, Yahoo
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