Inbound marketing is a popular topic. As an idea it has been evolving online for a few years now, and currently is closely associated with content marketing, being present and engaged on social media platforms and community building efforts. At it’s core, inbound marketing is not about paying for advertising, and mostly comes down to just two ideas. Have something your potential market cares about and be visible where they are, be it a social media platform or a group of search terms.
Inbound marketing works when those doing it provide the users with something they want that also helps the business to accomplish its aims. Like a band posting footage from a concert to help sell a new album or an author who runs a blog that keeps her in touch with her fans. This activity builds the community around the brand, creates interest in the bands music or the author’s work. It gives the biggest fans something to share with their friends online and off. It also creates interest and content.
Read more at You Need Inbound in your Search Marketing
My latest guest post, “Using Excel Formulas To Group Your Google Analytics Long Tail Keywords Into Themes
“, is live on Search Engine People’s blog.
This post expands further on my last post, “Living with SSL Search” and covers a fairly simple and quick technique for dealing with theming keyword traffic:
Unfortunately natural language processing tools are not as widely available as we would like and frankly word clouds just do not cut it. This leaves us having to find some kind of a workable kludge to make sense of the information Google Analytics provides. In this case, it is going to be Excel’s formulas. A sample spreadsheet is provided at the end of this post.
You can ready the full post and grab the example spreadsheet with the formula here.