Email marketing is boring. This is actually a good thing. It is boring because it is a known quantity, because it works and it has been a part of online marketing for so long it is hard to make up new buzzwords for it. There is still a lot that can be done with it however. There are triggered campaigns, systems to tailor content to your list by segments, various tactics to build your list from other ‘rented’ audiences like Facebook. If you are just starting though, there are a number of other things you need to be across first.
There is a good reason why email is one of the most popular direct response advertising tools for most digital marketers. It is easy to set up, scales fast, delivers return on investment and can be very very effective. Like many other digital channels, one of email marketing’s strengths is in how easy it is to track, and how effective it can become with a little applied analytics and analysis. Like so much other data driven activity, the trick is to know what to look at.
Inbound marketing is a popular topic. As an idea it has been evolving online for a few years now, and currently is closely associated with content marketing, being present and engaged on social media platforms and community building efforts. At it’s core, inbound marketing is not about paying for advertising, and mostly comes down to just two ideas. Have something your potential market cares about and be visible where they are, be it a social media platform or a group of search terms.
Inbound marketing works when those doing it provide the users with something they want that also helps the business to accomplish its aims. Like a band posting footage from a concert to help sell a new album or an author who runs a blog that keeps her in touch with her fans. This activity builds the community around the brand, creates interest in the bands music or the author’s work. It gives the biggest fans something to share with their friends online and off. It also creates interest and content.
Read more at You Need Inbound in your Search Marketing