The First 100 Posts

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Post frequency over time

It was only a matter of time, but with the post Click Throughs in the Search Results, this blog finally turned 100. Specifically, 100 posts published since the 2nd November, 2008. Topics have varied from football clubs, fans and crowds, to mobile, search, search engine marketing and social media, with a few more esoteric subjects covered occasionally. Ultimately though, this blog has been about marketing and the Internet and how information is communicated.

Reaching an arbitrary large post number is an ideal opportunity to look back on the blog, and what happened to date. Information such as what tags were used, what posts were popular, what spread and what the return is on doing it in the first place are all interesting questions to answer.

Common Content by Common Tags?

A network of tags and posts

  • Online
  • Internet
  • Search
  • Social
  • Advertising

Search related tags certainly dominate among the first hundred posts, with other online terms such as brands and tools appearing almost as frequently. Outside of these topics, the tags used to classify the blog posts were diverse and covered a lot of subject material. In the active version of the graph you can explore the posts within the network of tags.  But as diverse as the tags used were, the top five listed above were far and away the most common ones used to describe what I wrote.

What Worked?

The most viewed post to date was Bing Powering Facebook’s Search. This was the result of ranking well for the query ‘facebook search’ on That month also saw some interesting use of the blog’s site search.

The two posts that generated the most social activity were written about the Queensland floods at the beginning of this year. Their success was the result of good timing, engaging topics that were highly relevant to the people I could easily reach in my social network and a relative lack of competition.

My favourite blog post to date was The Narrowcast Internet, though it isn’t one of the successes. Both the text and the overly elaborate graph that accompanied it took the most time to produce, with very little payoff. It was also on a topic I find very interesting, regarding what structures our online experiences and what mediators can influence it. These are ideas I keep on returning to in my other posts.

What Was The Return?

There is a cost, if only in time, in writing a blog. But what is the return? With no publication schedule, no consistent format or word count and a wide range of topics covered that were usually discussed by other, more established and competitive blogs or aggregators, this blog has broken almost every best practice.

However there are benefits – creating and maintaining the blog has improved my writing, made me develop my ideas before exposing them to the world and given me another site full of content to experiment with. This blog has been worth the time that has gone into it, and I look forward to doing another of these posts when this blog turns 200.

Explore the graphs from this post here generated using

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