Starting with Email on Search Engine People

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So you want to start this email thing

Email marketing is boring. This is actually a good thing. It is boring because it is a known quantity, because it works and it has been a part of online marketing for so long it is hard to make up new buzzwords for it. There is still a lot that can be done with it however. There are triggered campaigns, systems to tailor content to your list by segments, various tactics to build your list from other ‘rented’ audiences like Facebook. If you are just starting though, there are a number of other things you need to be across first.

There is a good reason why email is one of the most popular direct response advertising tools for most digital marketers. It is easy to set up, scales fast, delivers return on investment and can be very very effective. Like many other digital channels, one of email marketing’s strengths is in how easy it is to track, and how effective it can become with a little applied analytics and analysis. Like so much other data driven activity, the trick is to know what to look at.

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