About the OODA Loop For Data Driven Marketing

Decision making are a popular topic for business, and the Observe–Orient–Decide–Act (OODA) loop is one of the more popular models for explaining the decision cycle. Recently I wrote a brief guest post for Search Engine People outlining how to apply this model to the current online marketing environment.

Linking the information generated by your activity to insights and ultimately on to something actionable is critical to getting the most out of your activity. There are many models for processing information and generating insights for different purposes, from linking activity to business outcomes to channel specific performance and optimisation.

Read Using The OODA Loop For Data Driven Marketing in full at Search Engine People.