Adwords Auditing on Search Engine People

Managing paid search campaigns can be very involved, and depending on the scope of product and budget available. As a result, it is important to perform regular reviews, and even more as the accounts increase in size and complexity. The larger the accounts get, the more important it is to apply a consistent methodology to this audit activity. Recently I wrote a guest post titles Quick and Dirty SEM Account Audit Basics for Search Engine People covering a few of the basics that any good audit should cover.

As a general rule, and reasonably large account should be audited at least once a quarter. Ideally account auditing should be an ongoing process undertaken along side promotional activity and account expansion. Depending on the keyword coverage and level of activity, this can be a daunting task, and can quickly turning into an overwhelming one without a structured strategic approach.

Read the full version of Quick and Dirty SEM Account Audit Basics at Search Engine People.