Quick and Easy Hootsuite Analytics on Search Engine People

Hootsuite is a popular and flexible message management and reporting solution for social media. It is also really easy to get started with. I wrote a guest post for Search Engine People covering a few of the basics to get started with Hootsuite’s analytics tools to get the most from their social activity and how to report on what is achieved.

The most important thing, before designing your reporting strategy, is to understand who will consume these reports, what they need to see and what best explains the value of the channel. Implementing best practices like taking advantage of Ow.ly links for posts made through Hootsuit is important for getting the most out of Hootsuite’s Analytics.

Read more at Structuring Your Social Media Reporting via Hootsuite Analytics – Considerations