How Not to be Wrong* Jun 14 15 Read more... Analysis Everyone agrees that testing stuff is important. Unfortunately just because someone in marketing can string together the phrase “A/B testing” on a slide does not mean it will be done well. Continue reading →
Content Groups and Network Graphs Dec 31 14 Read more... Analysis There are a lot of good examples of different ways to visualise networks from the d3.js gallery and R packages (like qgraph) to a range of other tools. Continue reading →
Quick and Easy Hootsuite Analytics on Search Engine People Jul 15 14 Read more... Social Hootsuite is a popular and flexible message management and reporting solution for social media. It is also really easy to get started with. Continue reading →
Adwords Auditing on Search Engine People May 30 14 Read more... Search Managing paid search campaigns can be very involved, and depending on the scope of product and budget available. As a result, it is important to perform regular reviews, and even more as the accounts increase in size and complexity. The … Continue reading →
More from Analytics Custom Reports on Search Engine People Mar 25 14 Read more... Online Google Analytics by default can be a very useful tool, but it’s flexibility can greatly increase it’s value through aligning reporting to your needs. Continue reading →
About the OODA Loop For Data Driven Marketing Feb 28 14 Read more... Online Decision making are a popular topic for business, and the Observe–Orient–Decide–Act (OODA) loop is one of the more popular models for explaining the decision cycle. Recently I wrote a brief guest post for Search Engine People outlining how to apply … Continue reading →