Everyone agrees that testing stuff is important. Unfortunately just because someone in marketing can string together the phrase “A/B testing” on a slide does not mean it will be done well. Continue reading →

There are a lot of good examples of different ways to visualise networks from the d3.js gallery and R packages (like qgraph) to a range of other tools. Continue reading →

Hootsuite is a popular and flexible message management and reporting solution for social media. It is also really easy to get started with. Continue reading →

Managing paid search campaigns can be very involved, and depending on the scope of product and budget available. As a result, it is important to perform regular reviews, and even more as the accounts increase in size and complexity. The … Continue reading →

Google Analytics by default can be a very useful tool, but it’s flexibility can greatly increase it’s value through aligning reporting to your needs. Continue reading →

Decision making are a popular topic for business, and the Observe–Orient–Decide–Act (OODA) loop is one of the more popular models for explaining the decision cycle. Recently I wrote a brief guest post for Search Engine People outlining how to apply … Continue reading →