Dodgy math and a lot of numbers are a bad mix and paid search provides enough of the former to create ample opportunity for the latter. Continue reading →

Google Analytics tracks visitors and not pages, which if used as the only tool for monitoring site performance can lead the user to ignore certain parts of the site. Continue reading →

AdWords is not hard. It isn’t really in Google’s interest to make it any more complicated than it needs to be. Continue reading →

During the panel the #SXSMROI Twitter stream was full of comments following this theme. Many commented that Social Media’s value for business shouldn’t be measured in terms of money, either the loss, saving or acquisition thereof. Continue reading →

Like Facebook, LinkedIn offers advertisers a lot of choices for selecting the perfect audience. Advertising can be targeted by general demographic information to job titles, groups and even the company the potential audience is employed by. Continue reading →

Online, reading and news are doing OK. It’s just writing and journalism as a profession that seems to be in trouble. Specifically journalism, at least according to the current narrative. The big problem is that writing is easy, and with the Internet, publication is even simpler. Continue reading →