Search engine marketing is one of the very few channels where you can target people by their intent. Continue reading →

The short version is that when someone with a Google+ account performs a search while logged in, results drawn from content they or their friends have posted through Google+ will be a part of the results. Continue reading →

SSL search has been live for over a month now, and for some industries, the percentage os search terms ‘not provided’ keeps on going up. Continue reading →

The evolution of search is driven as much by new technology, changing user expectations as it is by optimisation activity from the content creators. Continue reading →

Google introduced a new ad position at the bottom of the search results, replacing ‘Top vs. Side’ with ‘Top vs. Other’, affecting click throughs and cost per click. Continue reading →

Post-purchase care won’t save you because once it is online, spidered and shareable, it is too late. Customers broadcast the entire purchase process from research onwards through social media in real time, online, to all their friends, and the search … Continue reading →