Last year the UK branch of Ben & Jerry’s announced that they were abandoning email marketing and switching to social media as their main means to keep in touch with their customers. Continue reading →

When certain Queensland Association for Healthy Communities (QAHC) ads were pulled from bus stops around Brisbane this week, my Facebook and Twitter feeds filled with protests Continue reading →

This week Microsoft announced on their blog that ‘Messenger will be seamlessly built into Windows Phone, bringing texting and Instant Messaging (IM) together’. This is a part of the Mango update, and will provide a ‘seamless, built-in texting and IM experience powered by Windows Live Messenger.’ Continue reading →

On the same day as Google’s I/O began with the announcement of a music service in the cloud, Microsoft bought Skype. Microsoft paid $8.5 billion for one of the most ubiquitous messaging services outside of MSN and Facebook messaging. It probably wasn’t an accident that Microsoft announced their biggest acquisition since 2007 on the same day as Google’s biggest event for the year. Continue reading →

The types of content don’t really change from one device to the next, but how I experience, find or explore content, which software, applications, platforms I use, and where and how I connect do. Continue reading →

Advice and services for getting readers, either in bulk or from a specific group, is an industry of itself. Among the posts, tweets, videos and status updates there is one consistent theme, and it is content. Content matters. So, how do you discover what content is working for you? Continue reading →