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Prices in Search and Shiny

Sep 13 15
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Analysis

With about a year’s worth of this data on hand, now is as good a time to start to have a closer look at it, and an excuse to put something together in Shiny. Continue reading →

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Text processing, n-grams and Paid Search

Aug 30 15
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Online

There are really very few channels that will let you target intent to such precision, and there are a number of interesting ways to get to those insights. Continue reading →

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Adwords Auditing on Search Engine People

May 30 14
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Search

Managing paid search campaigns can be very involved, and depending on the scope of product and budget available. As a result, it is important to perform regular reviews, and even more as the accounts increase in size and complexity. The … Continue reading →

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Search versus Search

Oct 14 13
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Search

Rather than treat them as seperate channels, paid and organic search can be used to deliver better results as a part of an integrated marketing strategy. Continue reading →

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Inbound & Search Marketing on Search Engine People

Aug 18 13
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Search

As an idea it has been evolving online for a few years now, and currently is closely associated with content marketing, social and community building efforts. Continue reading →

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Bing’s arrived and Yahoo! hasn’t left

Jul 30 13
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Search

Bing Ads have finally launched in Australia, only four years after the deal with Yahoo! started the process that would end one as a search engine. Continue reading →

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