With about a year’s worth of this data on hand, now is as good a time to start to have a closer look at it, and an excuse to put something together in Shiny. Continue reading →

There are really very few channels that will let you target intent to such precision, and there are a number of interesting ways to get to those insights. Continue reading →

Managing paid search campaigns can be very involved, and depending on the scope of product and budget available. As a result, it is important to perform regular reviews, and even more as the accounts increase in size and complexity. The … Continue reading →

Rather than treat them as seperate channels, paid and organic search can be used to deliver better results as a part of an integrated marketing strategy. Continue reading →

As an idea it has been evolving online for a few years now, and currently is closely associated with content marketing, social and community building efforts. Continue reading →

Bing Ads have finally launched in Australia, only four years after the deal with Yahoo! started the process that would end one as a search engine. Continue reading →