Getting your LinkedIn Audience Right on Search Engine People Apr 11 12 Read more... Advertising Like Facebook, LinkedIn offers advertisers a lot of choices for selecting the perfect audience. Advertising can be targeted by general demographic information to job titles, groups and even the company the potential audience is employed by. Continue reading →
Google’s Secure Search and Missing Data on Marketing Magazine Dec 8 11 Read more... Online SSL search has been live for over a month now, and for some industries, the percentage os search terms ‘not provided’ keeps on going up. Continue reading →
Buried AdWords Ad Positions Nov 29 11 Read more... Online Google introduced a new ad position at the bottom of the search results, replacing ‘Top vs. Side’ with ‘Top vs. Other’, affecting click throughs and cost per click. Continue reading →
Not-Really-SSL Search and the Disappearing Data Oct 25 11 Read more... Advertising The number of organic keyword referrals marked as ‘(not provided)’ last week was very low. It did not even account for a single percent of what Google sent through organic search. In the aftermath of Google’s SSL Search announcement last … Continue reading →
Multi-Channel Funnels you should have by now Aug 28 11 Read more... Advertising This week Google Analytics released Multi-Channel Funnels for all users, after months of testing with selected customers. Simply, Multi-Channel Funnels make it easy to see how users visited your site over a 30 day period prior to making a purchase. … Continue reading →
Building a Social Microsoft Network May 11 11 Read more... Advertising On the same day as Google’s I/O began with the announcement of a music service in the cloud, Microsoft bought Skype. Microsoft paid $8.5 billion for one of the most ubiquitous messaging services outside of MSN and Facebook messaging. It probably wasn’t an accident that Microsoft announced their biggest acquisition since 2007 on the same day as Google’s biggest event for the year. Continue reading →