Like Facebook, LinkedIn offers advertisers a lot of choices for selecting the perfect audience. Advertising can be targeted by general demographic information to job titles, groups and even the company the potential audience is employed by. Continue reading →

SSL search has been live for over a month now, and for some industries, the percentage os search terms ‘not provided’ keeps on going up. Continue reading →

Google introduced a new ad position at the bottom of the search results, replacing ‘Top vs. Side’ with ‘Top vs. Other’, affecting click throughs and cost per click. Continue reading →

The number of organic keyword referrals marked as ‘(not provided)’ last week was very low. It did not even account for a single percent of what Google sent through organic search. In the aftermath of Google’s SSL Search announcement last … Continue reading →

This week Google Analytics released Multi-Channel Funnels for all users, after months of testing with selected customers. Simply, Multi-Channel Funnels make it easy to see how users visited your site over a 30 day period prior to making a purchase. … Continue reading →

On the same day as Google’s I/O began with the announcement of a music service in the cloud, Microsoft bought Skype. Microsoft paid $8.5 billion for one of the most ubiquitous messaging services outside of MSN and Facebook messaging. It probably wasn’t an accident that Microsoft announced their biggest acquisition since 2007 on the same day as Google’s biggest event for the year. Continue reading →