With about a year’s worth of this data on hand, now is as good a time to start to have a closer look at it, and an excuse to put something together in Shiny. Continue reading →

There are really very few channels that will let you target intent to such precision, and there are a number of interesting ways to get to those insights. Continue reading →

Everyone agrees that testing stuff is important. Unfortunately just because someone in marketing can string together the phrase “A/B testing” on a slide does not mean it will be done well. Continue reading →

Decision making are a popular topic for business, and the Observe–Orient–Decide–Act (OODA) loop is one of the more popular models for explaining the decision cycle. Recently I wrote a brief guest post for Search Engine People outlining how to apply … Continue reading →

My latest guest post, How To Track On-Site Social Interaction Better Using _trackSocial is now live on Search Engine People. It outlines how you can add more than just Google+, Facebook and Twitter to Google Analytic’s Social Plugin reports. It … Continue reading →

My latest guest post, “Using Excel Formulas To Group Your Google Analytics Long Tail Keywords Into Themes
“, is live on Search Engine People’s blog. Continue reading →