Facebook has actually been providing a social layer to search for a while now, with both Bing and Blekko using Facebook information to rank results. Continue reading →

The AdWords keyword tool is the starting point for many search engine marketers, both organic and paid. Continue reading →

The evolution of search is driven as much by new technology, changing user expectations as it is by optimisation activity from the content creators. Continue reading →

Marketing a brand in search isn’t the same as promoting content on a generic, keyword matched, nondescript domain. Continue reading →

Last month there were two interesting announcements relating to search. Google’s new +1 button became available for websites, and Schema.org was launched. One of the two is going to have significant implications for search marketing and how the results page will be displayed, and the other is just going to disappear into the ever expanding pile of social sharing buttons sitting at the bottom of almost every page online. Continue reading →

On the same day as Google’s I/O began with the announcement of a music service in the cloud, Microsoft bought Skype. Microsoft paid $8.5 billion for one of the most ubiquitous messaging services outside of MSN and Facebook messaging. It probably wasn’t an accident that Microsoft announced their biggest acquisition since 2007 on the same day as Google’s biggest event for the year. Continue reading →