Social Voting or Richer Search Results


Last month there were two interesting announcements relating to search. Google’s new +1 button became available for websites, and was launched. One of the two is going to have significant implications for search marketing and how the results page will be displayed, and the other is just going to disappear into the ever expanding pile of social sharing buttons sitting at the bottom of almost every page online. Continue reading

Building a Social Microsoft Network


On the same day as Google’s I/O began with the announcement of a music service in the cloud, Microsoft bought Skype. Microsoft paid $8.5 billion for one of the most ubiquitous messaging services outside of MSN and Facebook messaging. It probably wasn’t an accident that Microsoft announced their biggest acquisition since 2007 on the same day as Google’s biggest event for the year. Continue reading