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Building an Audience: Facebook Versus Email

Oct 10 11
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Media

Last year the UK branch of Ben & Jerry’s announced that they were abandoning email marketing and switching to social media as their main means to keep in touch with their customers. Continue reading →

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Diaspora is to Aspects what Google+ is to Circles

Jul 21 11
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Online

Remember Diaspora? Last year, just as the press started to criticise Facebook over privacy issues, a social network called Diaspora appeared on Kickstarter. It was just in time to be the plucky start-up positioned as an open, user-driven social network, diametrically opposed to Facebook’s evil empire. Continue reading →

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Roar Season Wrap

Mar 11 11
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Social

Brisbane Roar is through to the Grand Final, and the tickets for this game are selling very well. The crowd numbers have not always looked so good this season though. Continue reading →

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Football Crowds and Group Cohesion

Nov 5 10
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Better football, better ticket prices, better results and worse crowds. Brisbane Roar’s performance on the pitch is the best in the club’s short history but match day crowds are at their worst. The fans that turned up to watch a … Continue reading →

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Twitter’s social Google TV

Oct 5 10
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Google has a new update on Google TV on their blog and Twitter has announced their new client for it over here as well. Social media has been used as a back channel for mainstream media for as long as … Continue reading →

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People Being People Online

Oct 1 10
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Social media is just people being people online. From sites like Facebook and Twitter, through to Livejournal, IRC, MUDs and email lists, it was behaviour more than the technologies’ intended design that shaped how these tools were used. Twitter’s hashtags, … Continue reading →

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