Email marketing is boring and this is actually a good thing. It just works and it has been around for so long it is hard to make up new buzzwords for it. Continue reading →

Last year the UK branch of Ben & Jerry’s announced that they were abandoning email marketing and switching to social media as their main means to keep in touch with their customers. Continue reading →

Microsoft is the least talked about company in social media, yet they are involved in email, online gaming and provide personal profiles to millions of accounts. Windows Live is the online space that ties Windows Live Messenger, Hotmail and Xbox Live profiles together. This also includes their blog platform, online groups and other social tools. Continue reading →

For most of the commercial internet’s life, email has figured prominently as a major moneymaker for a lot of operators, both site owners and affiliates. Its use has continued despite the obstacles and bad reputation has been because it does make money. Most of the time. Continue reading →