Quick and Easy Hootsuite Analytics on Search Engine People Jul 15 14 Read more... Social Hootsuite is a popular and flexible message management and reporting solution for social media. It is also really easy to get started with. Continue reading →
Graph Search: More Searching Social than Social Search Jan 17 13 Read more... Search Facebook has actually been providing a social layer to search for a while now, with both Bing and Blekko using Facebook information to rank results. Continue reading →
You can find the ROI of a Telephone May 3 12 Read more... Online During the panel the #SXSMROI Twitter stream was full of comments following this theme. Many commented that Social Media’s value for business shouldn’t be measured in terms of money, either the loss, saving or acquisition thereof. Continue reading →
Post-purchase Care Won’t Save You on Marketing Magazine Nov 11 11 Read more... Advertising Post-purchase care won’t save you because once it is online, spidered and shareable, it is too late. Customers broadcast the entire purchase process from research onwards through social media in real time, online, to all their friends, and the search … Continue reading →
Building an Audience: Facebook Versus Email Oct 10 11 Read more... Media Last year the UK branch of Ben & Jerry’s announced that they were abandoning email marketing and switching to social media as their main means to keep in touch with their customers. Continue reading →
Diaspora is to Aspects what Google+ is to Circles Jul 21 11 Read more... Online Remember Diaspora? Last year, just as the press started to criticise Facebook over privacy issues, a social network called Diaspora appeared on Kickstarter. It was just in time to be the plucky start-up positioned as an open, user-driven social network, diametrically opposed to Facebook’s evil empire. Continue reading →