Hootsuite is a popular and flexible message management and reporting solution for social media. It is also really easy to get started with. Continue reading →

Facebook has actually been providing a social layer to search for a while now, with both Bing and Blekko using Facebook information to rank results. Continue reading →

During the panel the #SXSMROI Twitter stream was full of comments following this theme. Many commented that Social Media’s value for business shouldn’t be measured in terms of money, either the loss, saving or acquisition thereof. Continue reading →

Post-purchase care won’t save you because once it is online, spidered and shareable, it is too late. Customers broadcast the entire purchase process from research onwards through social media in real time, online, to all their friends, and the search … Continue reading →

Last year the UK branch of Ben & Jerry’s announced that they were abandoning email marketing and switching to social media as their main means to keep in touch with their customers. Continue reading →

Remember Diaspora? Last year, just as the press started to criticise Facebook over privacy issues, a social network called Diaspora appeared on Kickstarter. It was just in time to be the plucky start-up positioned as an open, user-driven social network, diametrically opposed to Facebook’s evil empire. Continue reading →