Building an Audience: Facebook Versus Email Oct 10 11 Read more... Media Last year the UK branch of Ben & Jerry’s announced that they were abandoning email marketing and switching to social media as their main means to keep in touch with their customers. Continue reading →
Diaspora is to Aspects what Google+ is to Circles Jul 21 11 Read more... Online Remember Diaspora? Last year, just as the press started to criticise Facebook over privacy issues, a social network called Diaspora appeared on Kickstarter. It was just in time to be the plucky start-up positioned as an open, user-driven social network, diametrically opposed to Facebook’s evil empire. Continue reading →
What Gets Clicked, What Gets Read Apr 20 11 Read more... Media Advice and services for getting readers, either in bulk or from a specific group, is an industry of itself. Among the posts, tweets, videos and status updates there is one consistent theme, and it is content. Content matters. So, how do you discover what content is working for you? Continue reading →
Roar Season Wrap Mar 11 11 Read more... Social Brisbane Roar is through to the Grand Final, and the tickets for this game are selling very well. The crowd numbers have not always looked so good this season though. Continue reading →
Complaints in an Online Social Space Aug 11 10 Read more... Online A brand’s social media strategy does not operate in a vacuum. The nature of the business will determine how the brand can respond and how the company’s Social Media Strategy has planned to deal with these situations. Not everyone can … Continue reading →
Anticipating Social Gone Wrong Jun 22 10 Read more... Online For open, transparent companies with an amazing product and service experience, social media engagement can create huge benefits, but like most things in business there are risks. Social media is just people being people online, but with better tools. Nothing … Continue reading →