Last year the UK branch of Ben & Jerry’s announced that they were abandoning email marketing and switching to social media as their main means to keep in touch with their customers. Continue reading →

Remember Diaspora? Last year, just as the press started to criticise Facebook over privacy issues, a social network called Diaspora appeared on Kickstarter. It was just in time to be the plucky start-up positioned as an open, user-driven social network, diametrically opposed to Facebook’s evil empire. Continue reading →

Advice and services for getting readers, either in bulk or from a specific group, is an industry of itself. Among the posts, tweets, videos and status updates there is one consistent theme, and it is content. Content matters. So, how do you discover what content is working for you? Continue reading →

Brisbane Roar is through to the Grand Final, and the tickets for this game are selling very well. The crowd numbers have not always looked so good this season though. Continue reading →

A brand’s social media strategy does not operate in a vacuum. The nature of the business will determine how the brand can respond and how the company’s Social Media Strategy has planned to deal with these situations. Not everyone can … Continue reading →

For open, transparent companies with an amazing product and service experience, social media engagement can create huge benefits, but like most things in business there are risks. Social media is just people being people online, but with better tools. Nothing … Continue reading →