There is a relationship between the exact match Impressions it receives and the CTR it has. Keywords at this Quality Score with more impressions tend to have a lower Click Through Rate than those with fewer. Continue reading →

A number of different blogs have discussed the relationship between CTR, Avg. Pos. and Cost per Click and its impact on campaign performance. Continue reading →

Unless you only use Exact match, you will get traffic you did not want through Google AdWords. Using either Broad or Phrase match types means giving up some control over what your ads appear for in exchange for assistance from … Continue reading →

Julian Assange and WikiLeaks are still in the news this week. After what is arguably the most public security breach in history, Assange has become something of a pariah, with companies such as Amazon, Paypal, EveryDNS (not EasyDNS), the Australian … Continue reading →

I last wrote about Impure.com and its network tools working with Google Webmaster Tools data. Impure.com also has tools for dealing with RSS. These are meant to be used with blog feeds though, and are of limited use with other … Continue reading →

What is a query space? There is no easy definition, though the best introduction to the concept I have found is in SEO Theory’s glossary by Michael Martinez. Simply, a Query Space is a collection of terms and results related … Continue reading →