Like Facebook, LinkedIn offers advertisers a lot of choices for selecting the perfect audience. Advertising can be targeted by general demographic information to job titles, groups and even the company the potential audience is employed by. Continue reading →

When can you start to assess and optimise online advertising campaigns in a meaningful way? Adwords, Yahoo! Search Marketing, LinkedIn and Facebook ads allow for an amazing level of market segmentation. Small, highly specific populations can be targeted by a … Continue reading →