Unlike software like SPSS, R does not always provide all the output or tests for a particular technique in the one place. What in SPSS can be added with a check box in R generally means yet another package. Continue reading →

Search is an interesting, as well as a way to generate traffic, it is an interesting study of language and intention. Ignoring for a moment how search engines also function as a Skinner box with the effect this will have in consumer behaviour, what someone types into a search engine is an indicator of where they are in the sales funnel and what their intention is. Continue reading →