New Auction Insights into AdWords Competitors on Aspedia May 24 12 Read more... Search Google announced a new report for AdWords on the Inside AdWords blog, and I wrote a quick post covering my first impressions. Continue reading →
Buried AdWords Ad Positions Nov 29 11 Read more... Online Google introduced a new ad position at the bottom of the search results, replacing ‘Top vs. Side’ with ‘Top vs. Other’, affecting click throughs and cost per click. Continue reading →
Multi-Channel Funnels you should have by now Aug 28 11 Read more... Advertising This week Google Analytics released Multi-Channel Funnels for all users, after months of testing with selected customers. Simply, Multi-Channel Funnels make it easy to see how users visited your site over a 30 day period prior to making a purchase. … Continue reading →
Impressions on Click Through for a Quality Score Apr 2 11 Read more... Advertising There is a relationship between the exact match Impressions it receives and the CTR it has. Keywords at this Quality Score with more impressions tend to have a lower Click Through Rate than those with fewer. Continue reading →
Average Position & Quality Score of AdWords Click Throughs Feb 24 11 Read more... Advertising A number of different blogs have discussed the relationship between CTR, Avg. Pos. and Cost per Click and its impact on campaign performance. Continue reading →
Google, Bing & Planted Results Feb 12 11 Read more... Online This February has been a month of drama for the search industry. It started with Google accusing Bing of cheating at a search panel at the start of the month. Continue reading →