Google announced a new report for AdWords on the Inside AdWords blog, and I wrote a quick post covering my first impressions. Continue reading →

Google introduced a new ad position at the bottom of the search results, replacing ‘Top vs. Side’ with ‘Top vs. Other’, affecting click throughs and cost per click. Continue reading →

This week Google Analytics released Multi-Channel Funnels for all users, after months of testing with selected customers. Simply, Multi-Channel Funnels make it easy to see how users visited your site over a 30 day period prior to making a purchase. … Continue reading →

There is a relationship between the exact match Impressions it receives and the CTR it has. Keywords at this Quality Score with more impressions tend to have a lower Click Through Rate than those with fewer. Continue reading →

A number of different blogs have discussed the relationship between CTR, Avg. Pos. and Cost per Click and its impact on campaign performance. Continue reading →

This February has been a month of drama for the search industry. It started with Google accusing Bing of cheating at a search panel at the start of the month. Continue reading →