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New Auction Insights into AdWords Competitors on Aspedia

May 24 12
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Search

Google announced a new report for AdWords on the Inside AdWords blog, and I wrote a quick post covering my first impressions. Continue reading →

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Buried AdWords Ad Positions

Nov 29 11
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Online

Google introduced a new ad position at the bottom of the search results, replacing ‘Top vs. Side’ with ‘Top vs. Other’, affecting click throughs and cost per click. Continue reading →

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Multi-Channel Funnels you should have by now

Aug 28 11
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Advertising

This week Google Analytics released Multi-Channel Funnels for all users, after months of testing with selected customers. Simply, Multi-Channel Funnels make it easy to see how users visited your site over a 30 day period prior to making a purchase. … Continue reading →

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Impressions on Click Through for a Quality Score

Apr 2 11
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Advertising

There is a relationship between the exact match Impressions it receives and the CTR it has. Keywords at this Quality Score with more impressions tend to have a lower Click Through Rate than those with fewer. Continue reading →

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Average Position & Quality Score of AdWords Click Throughs

Feb 24 11
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Advertising

A number of different blogs have discussed the relationship between CTR, Avg. Pos. and Cost per Click and its impact on campaign performance. Continue reading →

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Google, Bing & Planted Results

Feb 12 11
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Online

This February has been a month of drama for the search industry. It started with Google accusing Bing of cheating at a search panel at the start of the month. Continue reading →

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