Google introduced a new ad position at the bottom of the search results, replacing ‘Top vs. Side’ with ‘Top vs. Other’, affecting click throughs and cost per click. Continue reading →

The number of organic keyword referrals marked as ‘(not provided)’ last week was very low. It did not even account for a single percent of what Google sent through organic search. In the aftermath of Google’s SSL Search announcement last … Continue reading →

Marketing a brand in search isn’t the same as promoting content on a generic, keyword matched, nondescript domain. Continue reading →

This week Google Analytics released Multi-Channel Funnels for all users, after months of testing with selected customers. Simply, Multi-Channel Funnels make it easy to see how users visited your site over a 30 day period prior to making a purchase. … Continue reading →

How a query is structured can be as important as how many search for it. The words someone uses can indicate how close they are to buying or what level of information they need. Sometimes a general high traffic term is not the best if it is conversions you want. Continue reading →

Search engine result pages are made up of more than 10 blue links. As search engines like Google display more kinds of information and content and space within the first pageview is at a premium, how information is used in support of search marketing must evolve too. Continue reading →