Search versus Search Oct 14 13 Read more... Search Rather than treat them as seperate channels, paid and organic search can be used to deliver better results as a part of an integrated marketing strategy. Continue reading →
Your Link Graph is Burning Oct 18 12 Read more... Search The Google disavow link tool has just been released and unsurprisingly Google’s version attracted a lot more attention than Bing’s version. This new Google Webmaster Tools (GWT) feature gives those with “unnatural link” warnings and concerns over Penguin related penalties … Continue reading →
Kickstart your Competitor Analysis on Search Engine People Sep 25 12 Read more... Search How do you keep an eye on your competition in search? There are a lot of tools available, from free to costing thousands. However it does not stop there. Continue reading →
Tracking Image Search in Google Analytics Aug 31 12 Read more... Search Google Analytics handles search traffic from image search the same as any other organic query. The search term will appear under Sources/Search/Organic and the keywords will be reported the the same way as one from the blended search results page. … Continue reading →
Won’t Someone Think of the Links? Feb 29 12 Read more... Search This week Google’s search blog, Inside Search, announced a number of changes that were rolled out during February. Apparently one of them was about links. Continue reading →
Intent and Keyword Research on Search Engine People Jan 29 12 Read more... Online Search engine marketing is one of the very few channels where you can target people by their intent. Continue reading →