Rather than treat them as seperate channels, paid and organic search can be used to deliver better results as a part of an integrated marketing strategy. Continue reading →

The Google disavow link tool has just been released and unsurprisingly Google’s version attracted a lot more attention than Bing’s version. This new Google Webmaster Tools (GWT) feature gives those with “unnatural link” warnings and concerns over Penguin related penalties … Continue reading →

How do you keep an eye on your competition in search? There are a lot of tools available, from free to costing thousands. However it does not stop there. Continue reading →

Google Analytics handles search traffic from image search the same as any other organic query. The search term will appear under Sources/Search/Organic and the keywords will be reported the the same way as one from the blended search results page. … Continue reading →

This week Google’s search blog, Inside Search, announced a number of changes that were rolled out during February. Apparently one of them was about links. Continue reading →

Search engine marketing is one of the very few channels where you can target people by their intent. Continue reading →