Every year Australia’s major youth focused radio station holds a poll to pick the 100 most popular tracks for the last twelve months. This poll is called the Hottest 100, it is rather popular. Continue reading →

Google’s first pageview looks very crowded. In seeking to answer the searcher’s query as best they can, search engines are creating richer, more nuanced search result pages, with video, images, news and other kinds of information displayed along with links to the ranking sites. Continue reading →

Search engine result pages are made up of more than 10 blue links. As search engines like Google display more kinds of information and content and space within the first pageview is at a premium, how information is used in support of search marketing must evolve too. Continue reading →

Last month there were two interesting announcements relating to search. Google’s new +1 button became available for websites, and Schema.org was launched. One of the two is going to have significant implications for search marketing and how the results page will be displayed, and the other is just going to disappear into the ever expanding pile of social sharing buttons sitting at the bottom of almost every page online. Continue reading →

When certain Queensland Association for Healthy Communities (QAHC) ads were pulled from bus stops around Brisbane this week, my Facebook and Twitter feeds filled with protests Continue reading →

There is a relationship between the exact match Impressions it receives and the CTR it has. Keywords at this Quality Score with more impressions tend to have a lower Click Through Rate than those with fewer. Continue reading →